Diamonds or pearls; silk or cashmere; Kate Moss or Cindy Crawford—beauty lives on both ends of the spectrum. But it’s a rarer type of attraction when opposites meld, rather than dissent—and Zoë Kravitz is living, breathing proof. Sitting serenely in the makeshift green room at the L.A. launch event for Yves Saint Laurent's new Vinyl Couture Mascara (£25), Kravitz dons a worn-in leather jacket over a tulle dress flecked with delicate glitter stars—an almost too-perfect metaphor for the very juxtaposition that makes her so magnetic. I’m there to pick her brain about all things beauty, but as it turns out, life calls—and by life, I mean a hundred-person audience gathered outside, all waiting for her to perform with her band Lolawolf. Kravitz doesn’t seem flustered or impatient, however. Strangely enough, there’s an undeniable air of calm in the tiny room—even though there are at least eight people crammed inside its walls, even though you can hear the buzz of the crowd swelling outside, even though it’s clear we’ll only have a few minutes to speak.
But the passage of time seems to slow when you’re in Kravitz’s presence. Every answer she shares is introduced with a slight, thoughtful pause, then paired with a slow smile. “I guess I just grew into myself like everybody does,” she muses, when I ask her about her beauty evolution. “You kind of just learn what works on you and what doesn’t.” And isn’t that the simple truth? In the next few minutes, Kravitz schools me on her particular kind of beauty philosophy—one that’s partly glitter, partly classic timelessness. From icons to dream beauty products, keep scrolling for five things I learned in five minutes with Zoë Kravitz.
Lesson #1: Embrace opposites.
Born to music legend Lenny Kravitz and screen star Lisa Bonet, one might say Kravitz was destined for a very special type of greatness—and if you believe in that type of thing, then you could infer that her current career trajectory is proof it's been written in the stars. Actress, model, musician—check, check, and check for all the things it takes to make an It girl. But it’s not her cool-cred CV that makes her mesmerising; rather, it’s the fact that she’s the equal embodiment of both her father’s gritty glamour and mother’s tranquility. “David Bowie,” Kravitz answers, when I ask her if any past figures inspire her beauty decisions. “And Audrey Hepburn.” I comment on how those two icons are polar opposites. “They are!” she remarks, as if realising it for the first time. “That kind of describes me in a nutshell. I love the craziness of him and the simplicity and the chicness of her.” Even her makeup choice that night seems to embody this yin-to-yang quality: a swipe of YSL’s Rouge Pur Couture (£26) in shade 1, a cherry-red shade, contrasts her bare eyes and gleaming skin (courtesy of the brand’s Touche Eclat, £25, in shade 5.5).
Lesson #2: Find your favourites, then stick to them.
Speaking of gleaming, Kravitz’s skin is a wonder itself in person—poreless and translucent, and dusted with freckles. The secret to her ethereal complexion? A loyalty to skincare brand Arcona. “I really like Arcona products,” she tells me. “They give great facials, too.” I bring up their spa in Santa Monica, which is one of my favourites, and she nods enthusiastically, agreeing. Which reminds me—it’s been a while since my last appointment…
Lesson #3: Make your own trends.
“I think all brown girls have a complicated relationship with their hair,” Kravitz says matter-of-factly. But when things get complicated; do as Kravitz does and ignore the status quo to pave your own path. I ask Kravitz about her long, breezy braids. “Oh, I put in braids for the character I played in the movie Dope, and I’m like, ‘This is nice,’” she says. “Then I kept them in. It’s good for my hair, and it looks cool and it’s easy, and I don’t have to do anything when it’s done. It’s great.”
Lesson #4: Mother knows best.
Like mother, like daughter—in the case of Kravitz and her mom, this phrase applies to both their appearance (the two look like twins when photographed together) as well as their beauty routines. “Eating well, drinking a lot of water, washing your face each night,” Kravitz rattles off, when I ask her for beauty lessons she learned from her mother. “She always taught me to put coconut oil on my body. She told me as a child, ‘I want to keep you as soft as you were when you were baby.’ Coconut oil is key for sure.” So—the key to Kravitz’s baby-soft skin is coconut oil. I should’ve known. Note to self: Buy three more jars on my next Whole Foods run.
Lesson #5: It’s what’s on the inside that counts (literally).
Kravitz is, undoubtedly, beautiful—her face is perfectly symmetrical, her cheekbones sky-grazing, and eyes perpetually dreamy. It’s not a surprise that Yves Saint Laurent chose her to be their new beauty muse. But according to her, beauty starts on the inside—literally. “Try to eat organic if you can, and know what you’re putting in your body,” she instructs me as I avidly nod along. “I really believe it’s important to know that beauty and health start from the inside.” She brings up how the irony of when a sick person gets brought to a hospital, then gets fed “terrible food from the microwave.” According to Kravitz, if you’re not eating well, it’s easy to tell. “I know it’s expensive and difficult to eat well, but you can try growing a community garden and grow things from the earth yourself,” she suggests. “It’s really important to know exactly what you’re putting in your body. Things that are alive are vibrant.”
The same goes to you, Ms. Kravitz.
Keep scrolling to shop two of my favourite shades from the new Vinyl Couture collection!
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