You'll Never Believe This Fragrance Ad Isn't Photoshopped


Courtesy of Viktor&Rolf

Few beauty campaigns stick with you. But we bet if we were to say “Flowerbomb,” you could picture that black ribbon–strewn photo. Which makes sense—the iconic perfume maintained that same ad campaign for an unprecedented 10 years. This summer, however, Flowerbomb celebrated its 10th anniversary, and Viktor & Rolf wanted to do something to honour it. So the label created a brand-new campaign, and it’s pretty incredible. We guarantee it’s like no other fragrance ad you’ve seen before. Why? It’s all real—real flowers, real hair. If real flowers and real hair don’t sound impressive to you, scroll through to see the photo and you’ll see what we mean!