Urban Outfitters has long been one of my top five all-time favourite retailers. From my university days (and obsession with the mesh tops) to my current love for its jeans, it's just one of those stores that grow with you. Now that it's launched a beauty line, chances are I'll be shopping there even more now.
The collection is called Ohii (adorable, right?) and is available now both in store and online. It features 14 products ranging from lip gloss to natural deodorant. It's everything you'd expect from an Urban Outfitters beauty range: it's cute and playful yet effortlessly chic. We decided to test out the makeup products because here at Byrdie UK, we're magpies when it comes to a jewelled eye-shadow palette. Keep scrolling to hear our thoughts.
Alyss Bowen, Associate Social Media Editor, Byrdie UK
I like to call this look "lavender lids," for obvious reasons. I'll be honest: When I opened up the Magic Hour Palette, I immediately went for a combination of Amethyst and Stargaze, as I had Halloween on the brain, but I'm pretty into it. They're colours I wouldn't normally opt for, but given that the weather's suddenly changed, it feels nice adding a pop of colour on the lids. I also used the Wake Up Pen, and, boy, did it wake me up. One sweep of that under my eyes and all traces from a sleepless night were gone.
Amy Lawrenson, Editorial Director, Byrdie UK
"I dusted the Tigereye shade from the Magic Hour Shadow Palette all over my lids, then added warmth to the outer corners with the Pomegranate and Copper colours from the Treasure Shadow Palette. I was really impressed with the colour payoff. In real life, both palettes are incredibly wearable and offer up a ton of different potential eye looks that you could try. If you were to force me to pick one, I'd probably (and surprisingly, even to me) opt for the Magic Hour Palette, as there are more shades that would work for day and could be smoked up for night using Stargaze and Siren.
"On the lips, I applied the True Matte Lip in Icon and then used my finger to dab it in for a stained effect. I then blended the excess on my finger onto my cheeks to pull the whole look together."
Chloe Burcham, Freelance Beauty Editor
"I used the Pomegranate shade from the Treasure Shadow Palette to create a bronzed smokey eye that could be worn from day to night. The shadows melted onto my lids and had a great colour payoff. I'd definitely use them again.
"I kept my look pretty natural and just used a dab of the Soft Glow Highlighter on my cheek and brow bones. This highlighter is perfect for people who love dewiness as it adds a subtle sheen to your skin while still looking natural."
What products from the range would you pick? Come and tell us on Instagram.