The very essence of makeup is about having fun and playing dress-up. So why is it that we’ll often take a product’s name as gospel and be very well-behaved, using lipstick just on lips or eye shadow only on eyes? Sometimes you need to colour outside the lines (or on another part of the body entirely). Urban Decay co-founder Wende Zomnir agrees, which is why she has revealed five unexpected uses for your makeup products, including a way to actually fill in your fine lines (genius!). Still not convinced? Then know this: Pat McGrath used lipstick at the S/S 17 Anna Sui show to create blown-out burgundy smoky eyes, so if Zomnir and McGrath say it’s time to throw out the rule book, consider that book binned. Keep scrolling to find out how to get experimental with some of your favourite Urban Decay products…
You know the ones—those gleaming under-the-skin red spots that just won’t stay concealed no matter how much you try. Zomnir recommends using Primer Potion (£16) on blemishes before applying your concealer so it stays on. “It creates a velvety texture on shiny zit skin, so your concealer sticks,” she says.
The Ultimate Ozone Multi-Purpose Pencil (£15) is a clear, balmy product. Its main use is as a primer for lipstick, but Zomnir has a brilliant alternative use for it: “Apply it around your eyes; it’s a great line filler.”
You may just see eye shadow, but Zomnir sees hair chalk. “Use the Electric Palette (£38) on your hair, as a blusher or liner,” she says. “That way you change your hair often without ruining it—multiple looks with one product. A handy tip: Apply the primer to potion to hair before the shadow to intensify the colour.”
“Use a darker concealer to contour your face. They are so blendable that the finished look will be seamless, weightless and long-lasting.” In the winter when your concealer becomes too dark, you can use it to contour, and then in the summer if your concealer is too light, use it to highlight. Zomnir says Naked Skin concealer is “the best contouring product!”