Toasted Marshmallow Is the Hot New Hair Colour Trend We're Obsessing Over

Toasted marshmallow is having a moment, and not just because it’s autumn and we like eating it. Nope—we’re talking toasted marshmallow–coloured hair.

The name “toasted marshmallow” appears just like it sounds: multitoned ash blonde with darker pieces (imagine a fluffy white marshmallow gently toasted on an open fire). Of course, as with any trend, you can tweak it to suit you—whether that’s opting for more of an all-over ash blonde (think a gently warmed marshmallow) or something more dramatic and charred. If you’re naturally brunette, work the colour from mid-length to ends. If you’re blonde, Jack Howard, Schwarzkopf Pro Global Blonde Me ambassador, suggests creating a “negative space” in the hair so that the darker pieces contrast with the lighter ones.

“When we go to the salon, we’ll often focus our attention on the highlights and getting them just so, but with this toasted marshmallow trend, the darker tones play just as pivotal a role,” says Howard. Keep scrolling for some toasted marshmallow hair-colour inspiration to take with you to the salon.