London-based model, blogger and You Tuber Tia Ward shares her life on tiaward.com from fashion and beauty to travel, it’s the world through her eyes. She’s this month’s cover star of Estée Stories—Estée Lauder’s e-zine—so we caught up with her to find out what beauty advice she has picked up on her travels that she now can’t live without. From her homemade hair mask to why you shouldn’t always contour like a Kardashian, keep scrolling for our exclusive interview with Tia.
What are the products in your makeup bag that you can’t live without?
I absolutely adore and wouldn't be caught dead without my Tarte Cosmetics Maracuja Creaseless Concealer (£23) it’s such an amazing consistency and doesn't cake or crease under your eyes or over blemishes making it perfect for touch-ups throughout the day.
My Tom Ford Brow Sculptor (£35) in Espresso is the perfect ash brown. It’s ideal for reapplying on the go and the waxy texture doesn't shift too much when it gets warm.
The last one would be Estee Lauder's Little Black Lash Primer (£20) it's perfect for everyday wear when you don't want a full-on lash effect, but can’t fathom going bare!
You mention on your You Tube channel how important good skin is, what are the products or treatments you can’t live without?
Yes! Skincare is the literally the scaffolding for your makeup - without a good routine everything else falls short. I alternate my skincare every three months or so, to fit with the seasonal weather changes here in London.
In the morning currently I'm using Dr Lancer's method—an amazing two-step cleansing system with a Cleanse (£48) and Polish (£60) that sloughs off dead skin cells and leaves me with a perfectly clean face ready for my serum. Right now I'm using Paula's Choice Hyaluronic Acid Booster (£42) it’s a serum to boost hydration in these cold months, then I cocktail a little Bobbi Brown's Vitamin Enriched Face Base (£39) mixed with a little Clarins Beauty Flash Balm (£29).
In the evening I take the day off with coconut oil, massaging it into my face, then wiping off with a chemical exfoliant and cotton wool, currently I'm using Paula's Choice Skin Perfecting 2% BHA Liquid (£24) it contains salicylic acid and leaves my skin squeaky clean. I then apply Estée Lauder's Advanced Night Repair Eye (£40) around my eyes. I leave my face bare to rebalance overnight without clogging it with a heavy cream.
You share lots of beauty advice on your You Tube channel, what are the tips you really can’t live without?
My best kept hair secret is to mix equal parts coconut, caster, avocado and almond oil, and apply twice weekly overnight as a mask. I only wash my hair once every three days to keep the natural oils and once a month I rinse with apple cider vinegar for a shine boost!
I can't recommend enough the Mason Pearson Bristle & Nylon Brush (£40) I use it to stimulate my scalp daily—brushing over the entire scalp for a couple minutes. In the shower I use the Tangle Teezer (£13) to really give my scalp a good massage as well! I find these are all key to healthy, shiny hair.
Always take your makeup off—generic but most certainly the key to keeping blemishes at bay. Natural remedies are always a great alternative to harsh chemicals if you're prone to acne (which I am) so I like to alternate pricey products with homemade concoctions every now and then.
I recommend having a "foundation wardrobe". Maybe 3 or 4 different textures and coverages, our skin changes from day to day so we need a bag of tricks to accommodate for bad skin days.
Also, although it’s tempting to contour like a Kardashian on a daily basis for me, personally, if my skin is having a tantrum I go for the less is more approach, I let it breathe. Trust me when I say, you see the spots more than anyone else does!
Your handbag essentials should consist of concealer, mascara, a small travel pack of wipes and a couple of cotton buds for any mishaps, a tinted peachy-pink lip balm that can double as a cream blush and a facial mist like Caudalie's Beauty Elixir (£32) for a freshen up!
You’re really into health and fitness – are there foods or supplements you take for skin and nails?
Yes! I religiously take a multivitamin A-Z and cod liver oil, as well as Elle Macpherson's WelleCo. The Super Elixir (£62) and Nourishing Protein (£48) that I blitz into my morning green smoothie which also comprises cucumber, maca powder which is great for hormones, chia seeds to cleanse the gut, fresh ginger, spinach, pineapple and celery!
You recently cut your hair – which looks amazing! For anyone thinking about going for the chop what piece of advice would you give them?
Just do it! It's hair, it grows back and it freshens up your entire life, wardrobe, energy, everything!
What trends will you be wearing this summer?
For me hair wise, I'm just trying different products and ways to rock my new pixie—I might go platinum blonde or pink next!
Makeup wise, I'm loving the soft ethereal look—clean base and dewy cheeks and lips. I'm just looking forward to what London Fashion Week shows me—it’s my hometown and I want to represent!
If you only have 3 minutes to do your makeup in the morning - what do you do?
I usually hop in the back of a taxi and do my makeup en route to meetings. A light base, a bronzer to perk up my complexion, a good mascara to make me look awake, brows to frame my face and a bold lip to pull it all together!