The New Stila Vivid and Vibrant Collection is Everything and More

It's no secret that when Stila brings out a new collection, the beauty world stops and watches. From its Stay All Day foundation to its cult liquid eye shadows, Stila's new launches quickly find a permanent place in our makeup bags. But the brand's new fall collection (appropriately named Vivid and Vibrant) is different. But don't get us wrong—it definitely grabbed our attention but in a completely different way.

For the past few years, Stila's collections have been whimsical and flirty; full of dainty pinks and iridescent rose golds. Sure, we've adored them, but that's what comes to mind when we think of the brand. But the Vivid and Vibrant collection? Well, it's loud, impactful and all about the eyes. There are updated shades of Stila's iconic liquid eye shadows, but instead of rose gold tones, there are bedazzled jewel tones of sapphire, jade, amethyst and garnet.