10 Clever Hacks We Learned From Sephora Reviews

Allow us to describe what we at Byrdie HQ describe as a “Sephora black hole.” You’re going about your business, catching up on your daily beauty reading, and find a product that catches your attention. You click the product to shop it, and you land on Sephora.com. You check out the ingredients list, the description, and scroll down to read the reviews section. Fast-forward half an hour and you’re suddenly on page 20, ravenously consuming every word of every review and taking it as gospel—after all, these are real women (your very own peers) who have no reason to cushion their feedback. Hours later, you’ve finally made up your mind, and you excitedly either add the product to your cart or click out of the screen, relieved your fellow beauty aficionados warned you the buzzy pick was just subpar. Resume this cycle every few days; repeat as needed.

If this sounds all too familiar, you’re not alone. As beauty editors, we get to try so many products firsthand—yet we constantly find ourselves reading reviews online to see if other people’s reactions match our own, or if the product only worked for our specific skin type or hair texture. Along the way, we started noticing something: There are some smart beauty tips in the reviews section. And we’re talking truly ingenious and clever—these aren’t your average run-of-the-mill, universally known hacks. Some of them have changed our lives—our wallets are forever grateful for the self-tanner wipe tip—which is why we’ve compiled some of our favourites in one place for you, dear reader. From primer-mixing to a clumpy mascara cure, keep scrolling for 10 of the best beauty hacks from Sephora’s reviews section!