This Incredible Clay Mask Already Has 1000-Person Waiting List



When an email drops into my inbox telling me that a product has more than 1000 people waiting to get their hands on it, then of course I'm going to be interested. The product in question was a face mask by cult Australian brand Sand & Sky. The brand was launched in May by twin sisters Emily and Sarah Hamilton, and it has steadily built up a mass following with over 43k followers on Instagram (a surefire way to tell if a brand is popular). While most beauty brands tend to offer a bunch of different products, this is where Sand & Sky differs—there's only one product, and it's the detoxifying and brightening mask.

Want to know if it's good enough to warrant such a wait list? Keep scrolling to find out.

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Opening images: Sand & Sky.