Rosie Huntington-Whiteley Just Launched Her Own Online Destination—Rose Inc.

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Getty/Karwai Tang/Contributor

Model and all-around goddess Rosie Huntington-Whiteley teased something exciting on Instagram last week, and it just went live. The model has launched her own online destination, Rose Inc., to document what she's learnt over the years as a model. In an interview with makeup artist Katie Jane Hughes, the model describes Rose Inc. as "beauty from the insider out. A space curated by somebody with firsthand experience in this industry."

The space will share everything she's learnt over the years of being sat in makeup chairs, her tips from artists and product recommendations. It's her online destination to share her musings and obsessions. It's already got a whole host of articles live, from "What's inside Sir John's makeup kit?" to a list of hero products (like the body treatment promising to give you sexier skin).