Rochelle Humes on Her Decision to Go Back to Curly Hair


Courtesy of John Frieda

Rochelle Humes is ever evolving. She started her career as we know it as one-fifth of pop group The Saturdays before jumping into the world of radio hosting and TV presenting (she's currently holding the fort for Holly Willoughby while she's off in the jungle down under). Just as her career has changed, so has Rochelle's hair. Growing up, she had curly hair but found herself "copying" her straight-haired friends when she was younger and poker straight lengths were all the rage.

These days, she has she has been documenting her transition back to curly hair on her Instagram feed using the hashtag #CurlsLikeUsTransformation, whilst also championing other curly haired women via her account @curlslikeus. So, it made complete sense that John Frieda would snap up Humes to be the ambassador for the Dream Curls line and its latest product, Curl Defining Créme (£7). We caught up with Humes for a good old gossip about hair, beauty and being a working mum.

How did you come to work with John Frieda?

I'm not sure how the initial conversations came about, but I heard from my agent, “You might do some things with John Frieda. What do you think?” I was just so excited. Frizz Ease was the first product I bought as a kid for my curly hair. That was the only thing on the market, so it was quite surreal—like, “Wow, I've gone full circle here,” which is mad.

What is it that you love about the range?

I love that it’s a range tailored to curly hair. It’s perfect, and what’s funny is that Frizz Ease was what I used when I was younger, and although all these products and brands have come out, I’m still using John Frieda.

My favourite product is so good; it’s the Curl Defining Créme (£7). I love that it holds my curls without being scrunchy. My hair still moves and is soft and not frizzy. It's hard to master that.