Purple hair might not seem like the most obvious of choices (even if Pantone's Colour of the Year is Ultra Violet), but when you start to consider the full spectrum of shades that fit under the purple umbrella (lilac, amethyst, lavender…) you realise that maybe the colour is more versatile than you thought.
Purple hair is also surprisingly flattering, as it sits as a kind of midpoint between blue and red—both tones that you'll find naturally within the complexion, whatever the skin tone, making it a pretty strong contender for your spring/summer 2018 wardrobe too.
On a style level, it's not going to be for everyone, but in case your interest has been piqued, we've gathered together some pretty wearable (and far from naff) purple hair looks.
Here, Irene Kim proves that even if you opt for a neon shade of purple, you can easily tone down the look by keeping the roots dark and the ends light.
Keys added a special twist to her ultra-long braids by colouring them a punchy shade of purple.
We've never been too sure on this whole unicorn trend, but there is something pretty ethereal about Jenner's pastel tie-dye purple hair.
Skye isn't a stranger to purple hair, but our favourite iteration is this short bob in a rich aubergine shade.
Remember when Nicole Richie went full-on My Little Pony purple back in 2014? Yeah, well, we're still not over it.