Beauty is truly in the eye of the beholder. We're not here to tell you what you should look like or that you're only attractive if x, y or z. No, each person is their own form of beautiful—that's what makes working in beauty so exciting.
So while we celebrate all different types of beauty here at Byrdie from an objective standpoint, it's always interesting to hear about physical beauty from a biological or a scientific perspective. When we previously researched which traits in a woman are considered most attractive, we were surprised to learn that characteristics like long arms and brown hair were favoured. So as true product junkies, we wondered which beauty items would help us appear more attractive, scientifically speaking. Is a certain eye shadow more appealing than others? Does a lipstick trigger something in men's and women's brains? Take a look at our findings below.
Professor Kang Lee of the University of Toronto says that large eyes are viewed as attractive. They're are a neotenous feature, meaning they're a youthful trait that humans have evolutionarily retained to attract others. Should you choose to go for a doe-eyed look, placing highlighter on the inner corners of your eyes is a great way to open them up.
The Journal of Personality and Social Psychology cites red lipstick as the most enticing, attractive hue to wear on your lips. Lipstick has been proven time and time again to be the most powerful cosmetic, so it's no wonder there's a direct correlation between the two.
Since none of us are a fan of spots, we can't say we were too surprised to learn that both men and women prefer clear, smooth skin. This lotion from Kiehl's is great to apply right before bed or in the morning before your makeup to help banish pesky breakouts.
Darkened eyelashes help to enhance the white of the eye, ultimately making your eyes appear more youthful. Long eyelashes are also a universal symbol of femininity, so go ahead and swipe on a few extra coats of mascara in the morning.
Similarly, Psychology Today reports that a"pronounced contrast between the eye area and the skin is a symbol of femininity." This eye shadow creates a pretty brown hue on the lids that's practically foolproof to do just that.