To a beauty lover, word of mouth is everything. Some of our all-time favourite products were introduced to us through the sweet, doting descriptions of co-workers, friends, and internet acquaintances. Think about it, you didn’t stumble upon Urban Decay Naked Palette (£39) or MAC Ruby Woo Lipstick (£16) from perusing the Boots aisles or watching an internet ad. It’s more likely that you were introduced to these cult favourites from a shiny-eyed, rosy-cheeked, woman who just fell in love. After all, the beauty world breeds fickle consumers. For a product to rise to stardom, it has to apply flawlessly, deliver serious results and work universally. What better way to ensure it hits all of the marks than from a trusted first-person source?
That’s why we take online hype very seriously at Byrdie HQ. We trust those who have tested products before us. This year, there have been many contenders, but only a few (in true KKW style) broke the internet. Keep scrolling to see the 10 most talked-about beauty products from 2016!
What resulted from this year’s highlighting craze? A rainbow version, of course. Thanks to Bitter Lace Beauty, these gorgeous handmade illuminators became a reality in 2016. Sadly, Prism is currently out of stock. But a restock is promised, so keep checking back on the Etsy shop. Until then, take a look at the brand’s amazing Halloween-themed highlighters, which are equally as entrancing.
If you’re like us and stalk Instagram beauty bloggers like it’s your job, then you’re likely to have seen this facial oil before. in 2016, it seemed like anyone (we mean anyone) who uploaded a makeup tutorial began with this priming, moisturising, gold-flecked oil. Read our detailed review here. Since the launch of the elixir, Farsali is in the process of releasing another internet-famous product, Unicorn Tears.
Glossier The Super Pack ($65)
Glossier is a beauty brand that was born and bred in the internet age. From totally ’grammable packaging to modern, effective formulas, the brand is never not hyped. But this year, they really outdid themselves. With the release of Generation G Lipstick ($18), the Haloscope Highlighter ($22), three super serums and a Black-Tie Holiday Set ($50), they gave beauty lovers ample opportunity to squeal with excitement. In 2016, it seemed like every single cool girl had the namesake pink bubble wrap pouches and rainbow stickers. Click here to read a review of the Super Serums.
This so-called Blonde Wand astounded hair dye devotees and industry experts alike. Reportedly, it processes hair dye at an incredible speed of up to seven levels in 10 seconds. That’s without the damage that comes with traditional hair lightening. Speechless? Us too. Search the brand’s website to find salons that use it. Get all the deets on this game-changing product here.
For devotees of K-beauty, seeing this product make the list comes as no surprise. Thanks to this Korean brand, bubble-faced selfies abounded on Instagram, YouTube and Facebook. It starts out feeling like any other clay mask but starts to bubble and foam after a few minutes of skin contact. The carbonation draws out impurities and blemishes. Plus, it’s just plain fun to use.
As if releasing lip kit after lip kit wasn’t enough, Kylie Jenner’s name became ubiquitous in 2016, after she announced an expansion of her cosmetics line. Her KyShadow, specifically, caused quite a cyber disruption. We love the red, orange and yellows in this palette. Talk about universally flattering.
Oh, Pat McGrath. What can we say that hasn’t already been said? This year, she was officially dubbed, “the most influential makeup artist in the world,” by Anna Wintour, and her makeup kits drove the internet wild. Every time she launched a new product this year, her stock was depleted within hours. Skin fetish 003, one of the most popular kits, included a pearlescent pigment, a highlighting brush and a dual-ended cream formula. It’s currently out of stock, so in the meantime, check out her latest kit, Metalmorphosis 005 ($60).
Talk about social media famous. This silky, perfectly sheer setting powder is everywhere. YouTube makeup tutorials? Check. Instagram beauty bloggers? Check. Creating a flawless finish on faces everywhere? Yes, check. We can confidently say, without a doubt, that 2016 goes down as the year this setting powder achieved verified cult status.
If there was ever a head-scratching brand crossover, it was Dyson going from vacuums to beauty. When this futuristic hair dryer launch was announced, curiosity hit an all-time high. How does it work? Why is it so expensive? These were good questions heard around the internet. Curiosity didn’t cease after its release either, for people lauded the device for super shiny, quick-drying strands. This is thanks to its intelligent heat control and ability to move over 13 litres of air per second. Read a Byrdie editor’s review of the device, here.
Harry Potter fans never miss an opportunity to return to the Wizarding World. With the launch of these makeup brushes from Storybook Cosmetics, their makeup routines became a little more magical. No time was wasted, as they were completely sold out before they were even released. They were also a trending product featured on almost every beauty publication, ours included.
Unfortunately, no plans to restock have been announced. But be sure to follow them on Instagram @storybookcosmetics to stay up to date.