After weeks of waiting and speculating, not to mention teases, we now know what Pat McGrath's 004 launch consists of: an incredible range of sparkly lip kits. While the revolutionary makeup artist revealed the new (and utterly genius) beauty products on her Instagram account a couple of weeks ago, we immediately wondered just how we'll be able to apply the stuff considering that glitter tends to get everywhere.
Thankfully, over the weekend, the makeup artist teased a video of how to apply the stuff, by demonstrating it on model Taylor Hill—it's all about the light, gentle touches and building up the product gradually. Keep scrolling to see Pat McGrath's 004 big reveal, as well as how to apply it, plus all the backstage snaps from the Versace show and that red lip in all its glory…
Just over a week ago, on her Instagram account and website, the makeup artist announced that her new launch will be a series of lip kits called Vermillion Venom, Bloodwine, and Flesh (£46 each), which work as a sort of do-it-yourself craft pack that gives you an incredible glittery pout. Also available will be six individual matte lipsticks (Venom 1, Venom 2, Blood 1, Blood 2, Flesh 1, and Flesh 2) at a price of £19. And finally, she's giving you the chance to buy the full range of products (pictured above) at a price of £114.
Pat McGrath has form when it comes to teasing new makeup launches. Gold 001 was previewed at the S/S 16 Prada show, and Skin Fetish 003 was used backstage at Valentino's A/W 16 show earlier this year. And for her new 004 product she did exactly the same.
She created two very different looks backstage at the Versace Couture show in Paris—an elongated pastel blue sheeny eye and a sparkling red glitter lip that looked like it was powered by electricity, such was the incredible sparkling nature of the finish.