Pat McGrath is doing it again. She’s getting us over-the-top excited about her next makeup drop, 003. It’s apparently the highlighter to end all highlighters—Vogue describes it as an “iridescent powder"—and Pat was road-testing the product on models backstage at the Valentino show in Paris earlier this week.
This stealth approach to teasing her products is nothing new, “I teased the first PAT McGRATH LABS product [GOLD 001] in Milan during the S/S 16 shows and it went on to sell out in minutes when it launched the following month,” says McGrath. “Given the inspiration behind the Valentino show that was heavily influenced by the freedom of movement and dance, it simply felt like the ideal moment to debut 003.”
Keep scrolling to see the product in action on the models at the Valentino show.
This product imparts a radiant, almost ethereal look to the complexion which Pat describes as an “untouched quality to the skin…a purity and a refinement.”
When will it launch exactly? We don’t know. If GOLD 001 is anything to go by it will probably be next month, but don’t take our word for it make sure to keep a close eye on the Pat McGrath Labs site because like the previous collections this will no doubt sell out fast and furiously.
Did you manage to bag either GOLD 001 or PHANTOM 002? Let us know your thoughts in the comment box below.
Opening Image: Makeup by Pat McGrath. Photography #PatMcGrathStudio