During fashion week, whether that's New York, London, Paris or Milan, we see the most high-fashion makeup looks under the bright lights of the runway. And every season, beauty editors are invited backstage where we're consistently wowed by the breathtaking beauty looks dreamed up by designers, world-renowned makeup artists, hairstylists and manicurists. These artists have honed in on their imagination and mastered attention to detail. It's fascinating to watch models get done-up, one by one, with the coolest beauty looks.
From the outside looking in, fashion weeks can seem extremely exclusive and unattainable to the rest of the world. But the inclusivity of beauty makes this ultra-glamorous month feel a little more reachable—especially when an array of drugstore products is used to create the dreamiest looks. Some of our favourite drugstore brands like Maybelline, Tresemmé, L'Oréal and more took over the runways. Ahead, see the amazing looks that were created by products all under £20. Then, head to your local Boots, Superdrug or the like and take a stab at doing it yourself (we have faith in you).
This negative space winged liner was the bold eye look models sported backstage at Kith. The brand named this look the "quintessential New York City girl," and we'd agree, considering the fact that I have plans to re-create this eye look for the weekend. Maybelline's lead makeup artist Grace Lee used Maybelline's Eye Studio Drama Waterproof Liner in Sleek Onyx to perfect this precise look.
For the sharpest edge like this eye, Lee suggests beginning by holding a tissue at the outer-corners of the eye while outlining the wing. The gel texture of this liner allows you to easily control and glide your pencil along the eye area for crisp lines.
How cool is this bobby-pin look worn at Nonie's S/S 19 show? Models with longer hair wore "woven and pinned" ponies.
"For shorter hair or if you want to keep hair natural, skip the pony and slick hair back with a brush using the Tresemmé Firm Hold Hairspray (£5) throughout and add Kitsch Straight Metal Bobby Pins on both sides," Tresemmé global stylist Justine Marjan said to describe the look.
Once the hair was fully dry, Marjan and her team brushed this hairspray throughout the hair to extend the wear of the style.
Maybelline's head makeup artist Thomas de Kluyver decided to play with lines at this year's Self Portrait show with ice-white liner. This futuristic look is so simple yet so stunning. "I wanted to capture that moment when you're experimenting with makeup in the safety of your bedroom or bathroom," Kluyver said.
Maybelline's Cashmere White gel pencil was the star product backstage Kluyver used to execute five graphic eye looks. He quickly struck the eye area with straight lines. His practical tip for precision is to sharpen the tip of the pencil for finer lines, and for thicker lines use a more blunt pencil.
Tom Ford Beauty gave a nod to the '70s with this sophisticated smoky eye worn on Kaia Gerber. What did makeup artists use on that glowing skin though? Keep reading.
Homeoplasmine is a cult favourite French drugstore product used frequently by makeup artists. It's so loved because it's a multipurpose ointment used to save dry skin and chapped lips. Byrdie's editorial director, Faith Xue, spotted it backstage at Tom Ford used to prep each model for glowing, runway-ready skin.
We're head over heels in love with Rodarte's whimisical, eatheral look this season. Byrdie called it—floral hair is trending this season—and we're here for this modern twist on the flower crown. Flowers were literally falling from models' hair, and it was surely a sight to see.
A lot of mousse, heat-protectant and styling spray was involved to keep this 3D look locked in place. Tresemmé stylist Odile Gilbert used this water-free hairspray for final touches so this picturesque hairstyle would stay put.
At Alexa Chung, it was all about glamorous hair that was not grungy or polished, but somewhere in-between. “Inspired by air travel, it’s how you’d want your hair to look in arrivals. Natural texture with a nod to the 70s, it’s as if her hair has gone a little bit static on the flight,” says Alex Brownsell, lead hairstylist.
Made with only six gentle, hypo-allergenic and fragrance-free ingredients, models' hair was spritzed with L'Oréal Professional's new Infinium Pure hairspray, that's kinder to the environment, without compromising on performance. (Available November)
Lead hairstylist Tina Outen wanted the models to have a modern beachy vibe at Markus Lupfer. “It's a beachy texture that looks like it’s wet but it’s dry. It’s all about business on the top and party on the ends,” says Outen.
Ask any beauty editor what backstage at a fashion show smells like, and we're 99% sure they'll say L'Oréal Pli.
Used at pretty much every show going, Pli is the ultimate priming spray for hair. Use before styling with hot tools or blow drying to heat activate the memory spray that shapes, grips and holds.
Alyss Bowen via @byrdiebeauty.uk
The diffused lip at Roland Mouret was everything and more. Lead makeup artist Val Garland used the new MAC Powder Kiss Lipstick (which was also spotted at Eudon Choi, Peter Pilotto, Zandra Rhodes and Molly Goddard.)
Not technically 'drugstore' but it's under £20 so we're saying it counts here - our favourite MAC shade spotted was this glorious Lasting Passion red at Rouland Mouret.
Lead stylist Frank Rizzieri for Aveda wanted to create a "random, attainable feel" backstage at Tibi so he went for a nostalgic feel with drugstore barrettes. Look at how upscale these look.
Although it hasn't been confirmed yet on exactly which drugstore barrettes Rizzieri used, you can easily replicate the look by adorning your hair with the above metallic hair clips.
ImaxTree LaQuan Smith S/S 19
Skin was glowy at LaQuan Smith with lead makeup artist Bimpe Onakoya using Maybelline's Chrome Highlighter across the cheekbones with an über small blending brush.
Alyss Bowen via @byrdiebeauty.uk
Although a sporty white eyeliner (by way of MAC's Acrylic Paint in Pure White) was used on the models at Henry Holland, lead makeup artist Zoe Taylor told us "it's all about the skin."
Just before models took to the runway, their faces were misted with Evian Brumisateur Mineral Water Facial Spray for a natural sheen.