The New Beauty Innovators You Need to Look Out For

The beauty industry is constantly evolving and it’s an incredibly innovative space. In recent years, we have seen innovators building brands on Instagram like Emily Weiss’s Glossier with its army of 990k seriously engaged followers. There are those challenging the beauty industry’s tunnel vision with exciting and disruptive behaviour like Rihanna’s Fenty Beauty with its 40+ foundation shades that got other more established brands in a spin, while others are giving control back to the consumer with transparency over ingredients and cost like Brandon Truaxe’s The Ordinary. So who are the new innovators of 2018—the next generation of great minds in the beauty industry? These are the key players we’re championing.