How Alopecia Led This Woman to Revolutionize the World of Wigs

Welcome to The Hair Enquiry, our deep dive into the hair rituals, routines and habits behind some of the most enviable hair to ever grace Instagram. We see it as our public duty to ask the questions others are too shy to, so we’ve set ourselves on the mission to probe our exceptionally haired subjects and uncover exactly what they do that makes their great hair so great, right down to the very last product. Following on from makeup artist Harriet Hadfield and her midlength wavy bob, this week we spoke to Gina Knight, London-based blogger and founder of custom wig service The Wig Witch.