It was a year ago that I discovered Memo fragrances. Victoria Hoff, the news editor at Byrdie U.S., wrote about tuberose trending as a perfume ingredient, and nestled among her expert edit was the most enchanting bottle of perfume I'd ever seen.
It was Marfa by Memo, a scent inspired by the small desert city of Marfa in Texas, which is as remote as it is cool, known for its unlikely art scene. You see, Memo Fragrances, a Parisian perfume brand, is called memo because each scent is a snapshot of a place, a memory, like a postcard from the founders' travels. Scent and memories are processed so closely in the brain that it makes total sense to base a perfume brand on memories, and the special memories created travelling to new places. Memo perfumes don't just inspire thoughts of far-off locales from Marfa to Luxor, the bottles are keepsakes in themselves, as each is adorned with an illustration that perfectly sums up the aroma inside. Such is the charm of Memo, created in 2007 by married couple Clara and John Molloy, that it has cemented itself as the number one fragrance brand in Harvey Nichols.
I'm a strong believer that a perfume should help to tell your story, so finding a signature scent should be a journey in itself. To help you get started, keep scrolling to find out which three fragrances from the range Harvey Nichols shoppers can't get enough of.