Found: The Best Drugstore Makeup Brands for WOC

It was no surprise that Fenty Beauty would be on the receiving end of a whole lot of love—it is RiRi’s debut makeup range, after all. However, the second slew of praise (and we think a far more credible claim) is down to the collection’s inclusive colourways. The 90-plus products have fantastic pigment payoff, whatever your skin tone. The only rub is that they still ring in at above £20 for a foundation.

Luckily the high street has been catching up and is finally beginning to cater for non-Caucasian complexions. From skin-illuminating foundations to eye shadows with intense colour payoff, no longer is it a necessity to pay over the odds for products that flatter and enhance black, Asian and Indian skin tones. Scroll down to discover the best drugstore makeup brands for women of colour.