This Fashion E-Tailer Is Now Selling Beauty

We never get bored of browsing the internet for beauty products we can add to our collection. If you’re the same, then you will be very pleased to hear that the Italian luxury fashion e-tailer Luisa Via Roma has launched a beauty section. It’s a whole new shopping opportunity.

There are over 1500 products (even some of Byrdie’s favourites), including cult hair brand R+Co, chic natural makeup brand RMS Beauty, the very cool Dr Barbara Sturm, Beautyblender, niche sun-care line Coola and even Foreo’s new UFO masking gadget. Honestly, it’s a beauty lover’s paradise. There are also more little-known brands like Surface, Huxley and Reverie for you to explore.

Not only can you shop by brand, but you can also browse by ingredients (vitamin C or vegan, for example); skin type; hair concern; makeup colour; and more. As well as fashion and kidswear, the site stocks homeware, so it’s literally a one-stop shop.

Below you’ll find seven of our favourite products that you can shop at Luisa Via Roma right now. It’s Friday, so it’s a great day to treat yourself, yes?