Foundation can be a divisive product. And it's not because people don't want flawless skin. We've heard many a horror story of mismatched foundation that makes your face and neck look totally different, a too-light or a too-dark colour for their skin, or just an overall orange effect. All of this, understandably, can be off-putting, but a new product is set to help rectify this problem.
L'Oréal Paris has launched their True Match foundation, which promises to match 98% of UK skin tones. The collection includes 23 shades and is the largest offering of diverse colours on the mass market. The foundation uses a new pigment combination in order to get more precise skin matches, and it also promises to be super moisturising thanks to its mix of four oils. Where do we sign up?
But it doesn't just match your skin colour, it also works with your skin's undertone, whether you have a warm, neutral or cool colouring, to give your complexion a true coverage. Keep scrolling for some tips on how to best apply foundation and also where to buy it now.
“I like foundation to look like real skin and not heavy or mask-like. I think the key is firstly finding the perfect shade match, so that the product blends seamlessly into the skin, and then using a light hand to apply. Start in the middle of the face, work outwards—not all skin will need coverage, [and] some will need extra coverage. Sit in front of a good mirror, in good light, and keep stopping to appraise the situation as you apply.” — Ruth Crilly, A Model Recommends, True Match 1.5N
"Foundation is the one bit of makeup that is essential to me! An even skin tone hides a multitude of sins and gives me that confidence to feel camera-ready. I don’t like it thick, but just enough to hide any blemishes and give a bright, clear complexion." — Lilah Parsons, radio presenter, True Match 2.C
Want more complexion-boosting products? Check out our guide to the best foundations in the world.