We couldn't think of anyone better to represent a quintessentially British brand like Burberry than actress Lily James. The A-list, who played Lady Rose in Downton Abbey and the starring role in Cinderella, has just unveiled her exciting new campaign for the new My Burberry Black perfume. The ad is a rather risqué video of James unbuttoning her trench coat and was shot by legendary photographer Mario Testino. Because who needs clothes when your perfume is so fabulous (winky emoji face)?
Of course, no new perfume launch these days is complete without a star-studded event and last night, a host of A-listers attended a party to celebrate the star's campaign. But before all that, James also gave us a sneak peek at her look for the night, which was of course created with Burberry makeup.
Keep scrolling for a look at the new campaign as well as few of the behind-the-scenes pictures of James getting ready.
The new perfume from the British heritage brand is inspired by a London garden but also a trench coat in the rain. This means you can expect notes of amber and patchouli with jasmine and rose.
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