Kylie Jenner Is Poised for Beauty World Domination

Kylie Jenner's Lip Kits have become a beauty phenomenon. In fact, her most recent Lip Kit launches last week, Kristen and Maliboo, sold out in eight minutes. It will come as no surprise, then, that she'd consider expanding the Kylie Cosmetics range at some point. 

And today we have proof that the reality star and makeup addict is launching a brand-new product. In an Instagram post yesterday, Jenner revealed that she would be giving us the full details of her new launches on and the Kylie Jenner official app today. And she's finally revealed what that is.

Keep scrolling to find out what Kylie Jenner's new beauty product is going to be…

Kylie Jenner revealed today that she's launching her very own eye shadow palette. The product features nine colours and will be called Kyshadow (obvs). 

"I've been using this palette every day for the past five or six months," she says in her announcement video on her app. "Every Snapchat video, every Instagram… it's been this palette."



We called it earlier today as we knew that Jenner was definitely going to release something eye makeup–related. Other than the blinking eye Instagram mini video (above), way back in March, she tweeted asking her followers what they wanted from Kylie Cosmetics next? 

See what we mean? But perhaps the biggest giveaway of all was that according to the United States Patent and Trademark Office, KylieJenner, Inc. filed for three new trademarks: Kybrow, Kyliner, and Kyshadow. The patents were filed on March 30, and reveal that they will be "makeup kits comprised of eyebrow, eyeliner, and eyeshadow cosmetics and brushes." Well, seeing as we know Kyshadow is ready, should we expect Kybrow and Kyliner imminently? 

No news yet on when the Kyshadow palette will be available, but we will keep you updated as soon as we know.

Want to make sure you get a hold of Kylie Jenner's latest launch? Read our guide on how to buy must-have beauty products.

Opening Image: @kyliejenner