In 2010, Kelly Osbourne did something drastic—she dyed her hair a shocking shade of lavender. The reception wasn't the warmest, but Osbourne didn't give a damn. “I was barraged for two years for dyeing my hair this colour,” she tells us. “But I knew that it made me truly happy, and that’s all that mattered.” This “stand up to the naysayers” mentality is something she applied to all aspects of her life—from career to relationships and, of course, her fashion and beauty choices. It has served her well, too, helping her launch her own clothing line, a gig on E!’s buzzy Fashion Police, and a just-announced role as a judge on Lifetime’s new series, Project Runway Junior. Osbourne’s rebel spirit—the very one people loved to criticise—was the very thing that led to her unexpected new role: a trendsetter. (FYI: Pastel hair is officially cool now.)
Tomorrow, however, Osbourne will be lending her expertise to a different type of event—namely, a makeup awards show. The fourth annual NYX FACE Awards will feature six finalists, all vying for the title of Beauty Vlogger of the Year and unveiling their makeup masterpieces to Osbourne and a panel of judges. As a rebel beauty icon in her own right, Osbourne seemed a natural choice for hosting gig—and when we got the chance to ask her all our pressing beauty questions before the big night, we jumped at the opportunity. From the one thing she never leaves home without to her advice to her 16-year-old self, keep scrolling to find out Osbourne’s no-BS beauty mentality.
You’re a force in the fashion industry but have lately become a beauty icon, too. What is your own relationship with makeup like?
Osbourne: I’ve always loved makeup and all things beauty. My look has evolved over time, but I always get to have fun and work with the most creative people who help me reinvent my look all the time. I’m so lucky to work with my makeup artist, Denika Bedrossian.
The NYX FACE Awards challenge finalists to create three beauty looks: Timeless Beauty, Paranormal Activity, or Mermaid/Merman. Which one is most up your alley?
Osbourne: I’m not really one for Mer-culture—so I’ll have to go with Timeless Beauty, because true beauty is timeless.
Keeping on with the theme of transformation, if you could transform into anyone using makeup, who would it be?
Osbourne: Maleficent from Sleeping Beauty. She’s always been my favorite.
What was the first makeup product you ever used?
Osbourne: [I stole] my mom’s tube of red Chanel lipstick. This may sound weird, but I truly loved the way that lipstick used to smell.
What about the one product you never leave the house without?
Osbourne: Self-esteem. Which is not sold in stores. There’s so much beauty in the power of positive thought.
A bold lip is one of your signature looks—what are some of your favorite lipstick shades?
Osbourne: Of course my favorite is going to be lavender, but I love to play around with all different colors and shades. You also can never go wrong with a classic red lip.
You aren't afraid to take beauty risks—what has been your favorite one so far?
Osbourne: Dyeing my hair lavender, hands down. I’ve watched pastel hair color become a trend. It takes a lot of courage to have non-natural hair colors, and seeing people dare to be different now is inspiring and couldn’t bring me more joy.
If you only had five minutes to get ready, what would your beauty routine be?
Osbourne: I could never take longer than five minutes on getting ready, to be honest. Five minutes is my beauty routine.
What products do you use to keep your hair so vibrantly violet?
Osbourne: Maintaining non-natural hair color is much easier now than it used to be. The main idea is to not over-wash. Many lines now make widely available daily maintenance products—whether it’s color shampoo and conditioner, chalk, or colored spray or mousse. Having said that, I can’t bullsh*t you—just add some topical dye to your conditioner, leave it on for a few minutes in the shower, and you’ll notice the color get more vibrant! It’s so much easier to maintain your pastel colors that way. And always shampoo using cold water!
If you could share any piece of advice with your 16-year-old self, what would it be?
Osbourne: Everyone already knows you’re pissed off—the more black eyeliner you put on is not going to make it better. Less is definitely more.
You can tune into the fourth annual NYX FACE Awards via live stream at 7 p.m. PDT on August 22, 2015, at NYXFACEAwards.com.
To copy Osbourne’s signature purple pout, we suggest NYX Matte Lipstick ($6) in Aria. Tell us—what do you think of her BS-free beauty mentality? Sound off below!