Jin Soon Choi’s name is synonymous with amazing nails. Known for her refined style, her skills are sought-after and her polishes are must-haves. She’s one of the most influential nail artists in the industry, having been dubbed “the nail guru” by The New York Times Magazine. And, not surprisingly, she’s also always willing to talk nails. Jessica Richards, founder of Shen Beauty (the Brooklyn beauty destination), caught up with Choi to cover upcoming trends, new colours, and more. Scroll through to learn the next big thing in nails!
Courtesy of Jin Soon
Jessica Richards: How did you get your start in the nail business? What specifically attracted you to nails?
Jin Soon Choi: As a Korean immigrant to the U.S. with little English vocabulary, there were few employment options for me other than Korean-owned nail salons. After learning the craft of manicures from my early nail salon experiences, I was gradually able to grow into becoming a salon owner. Later, I began working on photo shoots and fashion shows and finally became a nail artist. Elevating the manicure to an art is what holds the most interest for me with regard to nails