What It's Like to Have Rainbow Hair, by Irene Kim

In case you missed the news, Irene Kim was just named the Global Beauty Contributor for Estée Lauder, and we couldn’t be more thrilled for our monthly contributor—though honestly, we’re not surprised in the slightest. The Korean model and It girl has made a name for herself not just for her buzzy street style outfits but for her bold beauty choices, too—namely, her rainbow-coloured, My Little Pony–inspired, constantly changing hair. We asked Kim to give us a little peek behind the curtain to see how the magic happens, and she was more than happy to oblige. Ahead, you’ll find out the secret to her magical strands…

Hi Byrdie readers!

My hair colour has now become very much a regular routine. The first time I dyed it was about three years ago, and since then rainbow has become my trademark. I'm so used to it now that I can't really imagine myself without it. I work really closely with my hair guru, Sunwoo Kim at Soonsoo Salon in Seoul, to get the perfect colour combo of ombré and gradation. Here is a quick photo diary of how I get my rainbow locks—keep scrolling to see!