A great makeup look is all in the details. That red lip looks extra velvety thanks to a thin line of concealer blended along the outside perimeter of the mouth. That cat eye appears to tail off into a razor-sharp wing because you cleaned up the slightly smudgy edges with a cotton swab. See? Little tweaks make a big difference.
That's what the newest trend to take over Instagram is all about: emphasising a small part of the face in order to make a big statement. Let us introduce you to "inner-eye strobing," which, according to Refinery29, is the most foolproof way to add an element of cool to your makeup routine. It involves a super-shimmery highlighter or bright pastel shadow being placed on the inner corner of the eye to add an unexpected element to an otherwise traditional face of makeup.
Keep scrolling to see interpretations of this trend that will majorly inspire you!
Celeb makeup artist Patrick Ta is responsible for this stunning lilac highlight on Shay Mitchell. It takes what would otherwise be a standard, one-dimensional shadow and makes it summery and fresh. Plus, we love how he kept the shimmery highlighter on the inner corners, opting for a clear, glossy finish on the cheekbones and nose.
Another from Ta, this inner-eye strobe on Adriana Lima is all about a classic icy highlight. We love that the rest of the eye is kept bare, save for mascara. (By the way, we're trying this white highlight–and–dark red lip combo immediately; it's the perfect contrast.)
If you're hesitant to apply a pop of colour only in the inner corners, do as makeup artist Katie Jane Hughes does and balance out the colour on either end. To achieve these "butterfly eyes," she used the blue shade from Clé de Peau Eye Color Duo 105 Serenity (available in the U.S. only, try Ofra Shimmer Eyeshadow in Blue Jeans, £5, instead) and Kat Von D Pastel Goth Eye Shadow Palette (£72). "I think [this look] draws a bit of intrigue," she told Refinery29. "As long as the tone is pale and fresh, anything goes."
Another one of Hughes's take on the strobed-inner-eye trend, this ultra pretty sherbet-esque colour scheme comes courtesy of Lorac I Love Brunch Palette (£70), which is full of charming pastel shades. Notice how the inner corners still pop, despite other colours being present.
If you're feeling really colourful, try this turquoise highlight paired with glitter from makeup artist Rebekka Theenaart. Just be sure to keep the skin fresh and dewy like hers, so the whole look reads modern and purposeful. If the skin is covered with too much makeup, it will turn this fresh take on Studio 54 glamour into messy "I didn't have a mirror" vibes.
Head over to Refinery29 to see the full story. Then, find out which eyeliner look suits your eye shape best.