In the world of makeup, under-eye concealer is a necessary evil. We're thrilled when we discover a new holy-grail product, but so often our excitement is dashed when a midday glance in the mirror reveals creasing and cakiness. What does it take to achieve the crease-free concealer we always see on the red carpet, we ask ourselves. Magic?!
According to Honey makeup artist Suzy Gerstein, the creaseless look we see on celebs isn't actually witchcraft. "Models and actresses have a team of makeup artists and lighting assistants there to smooth away creases, whether it be through makeup or lighting or post-production," she says. Ah, yes, that makes sense.
Now, there are a few genius tricks that we mere mortals can use to simulate the flawlessly concealed, fresh-faced look of celebs. But Gerstein urges us to set reasonable expectations. "You can minimise creasing, but being that we are moving, breathing beings, it is not always possible to prevent it all together," she says. "Remember to go easy on yourself. … As much as a crease annoys you, it's usually nothing a couple of swipes of a damp Beautyblender or a fingertip can't fix."
Now that we've set our expectations to a realistic level, Gerstein and two other top Honey makeup artists have some pretty brilliant (and thankfully, simple!) tips for preventing those creases as much as possible.
1. Set it with powder (but not too much).
Our MUAs agree it's easy to mess up the powder situation with under-eye concealer. You definitely want to apply powder on top of your concealer, which "sets the look and minimises creasing throughout the day," says Gerstein. But don't overdo it. "Instead, use a light powder, like Laura Mercier's Secret Brightening Powder (£20), and use it sparingly," says celeb makeup artist Min Min Ma. For best results, apply with a small, fluffy powder shadow brush, like Delilah's (£26).
2. Place your concealer strategically.
"Where you place the concealer is also important," says Ma. "We tend to get most darkness around the triangle part at the inner corner of the eyes, so focus there. The skin around that area tends to be smoother, hence less creasing."
3. Choose a lightweight formula.
According to Ma, the texture of your concealer affects how much it will crease. Dry concealers tend to crease more because they are less flexible and can cling to the folds of your skin. "I tend to go for light and creamy textured ones, like Charlotte Tilbury The Retoucher (£25)," says Ma.
4. Prep with eye cream.
A lesser-known tip for crease-free concealer is to prep the under-eye area "with an easily absorbed eye cream," says Gerstein. "I like to do this step first, then apply the rest of the makeup, and then go back to under-eye concealer to ensure that the product has time to absorb," she says. Pro tip: If you're in a rush, Gerstein says to apply your eye cream, then separate a two-ply tissue and press it on your under-eye area. This hack removes any excess cream and readies the under-eye area for concealer.
5. Don't apply too close to the lash line.
"Avoid taking concealer up to the bottom lashes, as it tends to pool and crease there," Gerstein advises. If you accidentally get too close to the lash line, fix it by dipping a cotton swab in some makeup remover or a multipurpose skin salve, and gently run it under the lash line. This will "break up the product and bring the area back to life," Gerstein says.
6. Choose the right tools.
What you use to apply your under-eye concealer also matters. "My trick is to use a small, pointed synthetic brush to apply the concealer only to the areas where you see a shadow, then pat into place with your fingertip," says Gerstein. "The warmth of your skin will melt the product and blend it, making it look like real skin."
7. Use a blotting paper to ensure long wear.
Here's another cool hack for creaseless, stay-all-day concealer: Press a blotting paper over the under-area after you've applied your concealer. This "really blots off excess oil, leaving just the pigment behind, which ensures long wear," says Gerstein.
8. Embrace "baking."
No, not the intense baking you see on Instagram. We're talking about an easier version for every day. Here's how you do it: "Have a loaded setting brush ready with loose setting powder," says celebrity makeup artist Robert Green. (Your Laura Mercier Secret Brightening Powder will work here.) After patting in your concealer with your fingertips, making sure there are no visible crease lines, tap some loose powder quickly and lightly over the area you've concealed. "Let the powder sit for two to three minutes," Green says. (You can do your eye shadow or lipstick while you wait.) Then gently dust off all remaining powder that hasn't set in, until the look is "smooth and set."
9. Use less product than you think you should.
So often our mistake is simply caking on way too much product. "Today's trend seems to be guiding women to 'cook and bake' their under-eye makeup for a flawless finish," says Green. "I won't say this technique is wrong, but it must be adapted to fit a real woman's needs who isn't planning on walking a red carpet or hitting the stage." (See the technique above.)
"I like to work in thin layers to achieve a realistic finish and only apply as much as needed," says Gerstein.
Like we said, it was never going to be easy.
>This post was originally published at an earlier date and has since been updated.