4 Reasons Your Perfume Fades So Quickly

Given that really wonderful fragrances are often a bit of an investment, there's little more infuriating than spritzing it on as you walk out the door, only for it to be undetectable by the time your commute is over. (Like imagining dollar signs fade into thin air, no?)

But don't necessarily blame the perfume itself, because there really are right ways and wrong ways to apply a scent to make it last. What's more, seemingly inconsequential things like the way you store your fragrances are actually key to making them smell their best—and for the longest time possible. Allure spoke with fragrance guru Sue Phillips of New York City's Scenterprises, and her tips are goldKeep reading to find out exactly why your scent might not have the staying power it should.