There's big news in the world of hair today as Kylie Jenner, owner of some seriously dark locks, has gone blonde. Now, we know what you're thinking but she really has done it this time, and no, it's not a wig. If you don't believe us simply head over to her Snapchat to see what we're talking about.
While the Kardashian/Jenner clan have form when it comes to changing up their hair colour and styles on the regular, the rest of us mere mortals need a bit more encouragement to take the plunge, especially when it comes to dying our hair a new colour, and especially when it's going lighter.
There are, however, tricks to going blonde that a) make it much less scary and b) means it will actually look natural instead of looking like you've just dumped a load of peroxide on your head. To help us decipher this holy hair grail, we spoke to colour expert and A-list hairdresser George Northwood on the one trick he uses to get the most natural-looking blonde on anyone.
"Essentially, you want to go with what you've already got," says Northwood. "You only want to lift your hair three or four shades. If you're fair you can go bright blonde. But in everyone’s normal, everyday life, you don't have time for massive upkeep, so only exaggerate what you've already got."
Keep scrolling to find out what shade of blonde you should try, according to your natural hair colour, and which products you should use to protect coloured hair.
"For anyone who's a red head with fair skin you want to stay true to what mother nature gave you. If you have reddy hair go for highlights in a warmer golden honey. You want to dye your hair so it looks sun-kissed. Ideally, you should go for golden balayage. As red is such a beautiful colour, you want the roots to show and it won't make your skin look too pale," explains Northwood.
"I tend to keep it on the cooler side. If you make your hair warmer, it will make your skin look even cooler. Go for a beige-y tone. It's warm but not a reddy warm. You want to go mousey to fine-ashy. Go for highlights instead of balayage, as it will give more depth to your colour," says Northwood.
"If you're really dark go for a biscuit blonde—unless you're going to make a statement like Kim Kardashian West, but you need to invest in its upkeep which takes a lot. Nicole Richie is a great reference for this look," advises Northwood.
Keep scrolling for some of our favourite products for dyed hair.
Would you ever go blonde? Tell us in the comments!