How to Do a Cut Crease if You're Not Into Instagram Makeup

To say Instagram is a hotbed for makeup trends is an understatement. Without it, we may never have seen bloggers apply yellow eye shadow as blusher or brush their way to barbed-wire eyebrows. And while not everything you see in a hyperlapse video is suitable for everyday wear, one look that’s caught on (and seems to be sticking around) is the cut-crease eye.

It’s hardly surprising. Cut-crease eye shadow is not only easy but flattering, too, with the strong definition in the socket serving to make your eyes look bigger instantly. The look didn’t begin on Instagram—it was first used to draw attention to the eyes of actresses in black and white movies—but the social media platform has seen it come back in a very big way.

For the uninitiated, trying the trend involves applying a pale shade of eye shadow all over your lid, then adding a darker hue in an unblended line along your eye socket. Last year, when dramatic contouring was still rife, the harsh lines of cut-creasing seemed to fit right in. But what about now, when even Kim Kardashian West is shunning an oversculpted look?

“Like all fads, cut-creasing has diluted down the longer it has been around,” says celebrity makeup artist Alexis Day. “The overall look has become less dramatic, and perhaps more suited to the wearer’s actual features.” You only have to type in #cutcrease to see how true that is, with pictures of traditional cut-crease eyes interspersed with softer iterations that require extra blending.

Which brings us to the modern way to wear a cut-crease eye. Keep scrolling to see three new takes that make the trend a lot more wearable.