You know the drill. You've heard your favourite cult beauty brand is set to launch an incredible new product that is definitely going to change your life. But, horrors, the day it goes on sale, you discover that it's sold-out. It's a sad tale that we've heard many a time. And alas there's little you can do once it's gone, as we're not ones to go buying horrendously marked-up, and possibly fake, items on eBay. So what can you do when your soon-to-be favourite beauty item is about to launch? Just how do you get your hands on coveted beauty products, such as Kylie Jenner's always sold-out Lip Kits?
For Jenner's infamous Lip Kits, Byrdie's Editorial Director Amy Lawrenson has a surefire way to get a hold of them—follow Kylie Jenner on Snapchat. The reality star often, if not always, teases her new launches on the social media platform as well as when the old colours get restocked. Yesterday, Jenner announced that her new colours Kristen, Maliboo and Ginger were being launched this week, with the first two becoming available last night at 10 p.m. And thanks to her diligence, our ed director is now the proud owner of Candy K (£20) and Koko K (now sold-out).
However, we know that not every product is the same and that there are plenty of other ones we've all missed out on. Seeing as this is a classic beauty addict's predicament, we spoke to Alexia Inge, co-founder of Cult Beauty, who knows a thing or two about sell-out beauty products and how you can ensure you get your hands on the one you're after.
Keep scrolling to read Alexia Inge's tips on how to really get your hands on a coveted beauty product and what to do if it's sold out.