Over the years, we've realised that learning how to apply blusher is tough. While some might happily paint it on without a further thought (and can do it rather adeptly), others might find themselves looking a little like they're about to do a skit in a circus. And what with the boom in contouring, the humble blusher has been pushed aside for a more sculpted look. But there's one good reason you should be wearing blusher in 2017, and it's not because Kylie Jenner has just launched a set of rouges. Blusher is what gives your skin a glow, even when you're feeling a little worse for wear. It can immediately brighten a complexion and make anyone think you're feeling good when you're not.
Of course, there are many pitfalls when it comes to wearing blusher. One of them is that the old-school way of striping your cheeks is totally out. Instead, for 2017, the more pared-back way of getting glowing skin is in. During fashion week, we spotted many pretty looks that made blush look totally new. From Marchesa's subtle glow to Chanel's models with pink dusting around the eyes, these were the new ways to wear blush. But before you start experimenting, we've got five rules you should always stick to when applying the stuff. Keep scrolling for the five mistakes everyone makes when applying blusher, and shop our iconic blush picks.
#1: Thinking It's Just For Cheeks
When you spend a lot of time in the beauty industry, you pick up tips from makeup artists. One of the best blusher tricks we've learnt is from Rosie Huntington-Whiteley's go-to makeup artist, Florrie White, who suggests that blusher isn't just for your cheeks. As well as subtly applying the colour to the apples of your cheeks, you should also add some to your "temples to create a natural highlight." Not only will this pull your whole face together (kind of like matching the colour of your accessories when it comes to outfits), it will mean you have an all-over glow. You can even dust a little across the bridge of your nose for that just-been-on-holiday look.
#2: Choosing the wrong colour for your skin tone
Makeup artist Katey Denno, who works with Amanda Seyfried, Isla Fisher, Mindy Kaling and more, says that when finding the right shade of blusher for your skin tone, "the goal is to pick a shade that matches the colour of your cheeks when you have a natural flush." So how do you pick correctly? If you're really pale, you want a cool pink; olive complexions want an apricot shade; and for darker skin, a super-pigmented blusher is the way forward. You can see more of how to find the right shade for you with our guide to the perfect blush colour for your complexion.
#3: Using the wrong formula for your skin type
Much like when you're trying to decide on the right formula of foundation, there are many different types of blusher that will suit different types of skin. From the classic powder to creams, as well as sheer tints, there are many different kinds of rouge out there. So which one is right for you? For oily skin,
So which one is right for you? For oily skin, makeup artist Sonia Kashuk recommends first using a cream blush and then following up "with a light dusting of powder blush in a corresponding colour to set the product in place and add longevity to wear."
However, if you have dryer skin, just a subtle dab of cream blush will do, or even a tint, will give you the dewy glow you're after. Also, if you're layering your blusher over your foundation you'll want it to blend with ease; creams and liquids works best together, whereas powder foundation can be layered with a powder blush.
#4: Putting too much on
Yes, we know this is obvious, but you should always use less than you need. If in doubt, take half off what you want to apply. You can always build it up, but it's much harder to take it off.
#5: Not blending
Blusher is meant to mimic where you would naturally blush, so when you don't blend you end up with a stripey-looking face. The solution? Decent makeup brushes, of course. Read through our guide to the seven makeup brushes every woman should own for help on deciding which one is right for you.
Next, see the seven best blushers the A-list swear by.
Opening Image: Mango