TV presenter Poppy Jamie is a pro when it comes to Snapchat—the app allows people to ‘snap’ pictures and videos and share them with their followers. Unlike Instagram where every image is meticulously edited and filtered, Snapchat is more ‘real’. Ahead of the 2016 Baftas tomorrow Lancôme announced that they have enlisted Jamie to take over their Snapchat where she will be sharing a behind-the-scenes view of the event—including interviews, makeup tips from Lancôme’s makeup artists (who will be prepping the biggest names) and her own makeover. Jamie is known for her red carpet interviews, with George Clooney describing her as a “breath of fresh air”, while her Snapchat show Pillow Talk had a reach of over 100 million on the social network. Keep scrolling for Poppy Jamie’s top 7 Snapchat tips, and the people she follows for beauty updates on the app.
This is so important! It's fine to Snapchat with no makeup on and allow the user to see you naturally. Actually the more honest you are the better your feed. I love watching the transformation from no makeup to full glam look!
Post as much as you want. You're not clogging up news feeds, your snaps are just added to your own individual story.
Don't take yourself too seriously. Each snap is deleted after 24 hours so there is no need to worry about being silly and having fun with it.
I love how you can now play with different animations, if you press down the screen while looking at your face. Usually there's about 7 to choose from and it's hilarious seeing your face distorted, adorned with hearts and kisses or transformed into a cat.
Rather than just snapping a finished makeup look or haircut like you would for Instagram, Snapchat is the platform to show the process. Users feel like they are getting the inside track—my fans especially love seeing makeup tips.
It’s great to get creative with a mix of videos and pictures. With videos there are fast forward and slow mo effects which can be really effective and engaging.
Hold your phone steady when videoing, otherwise you can make watchers feel sick with shuddering shots!
Poppy’s top people to follow on Snapchat:
Rosie Huntington-Whiteley: rosieh-w
Kylie Jenner: maG
Kate Hudson: khudsnaps
E! Presenter, Catt Sadler: cattsadler
To coincide with the Baftas, head to Lancôme now and when you buy two products you'll get a free red carpet kit, worth £60.
Poppy Jamie will be snapping via Lancome’s Snapchat (LANCOMEUK), while you’re on there follow Poppy (poppy_jamie) and Byrdie (ByrdieBeautyUK).