Everything You Ever Wanted (and Needed) to Know About Herbivore


Amy Lawrenson

Seattle-born natural beauty brand Herbivore, which was created by husband-and-wife team Julia Wills and Alexander Kummerow, has been on Byrdie's radar for a few years now (it launched back in 2011). For a long time, avid fans were able to get their favourite products shipped via the website but then, this spring, Space NK started stocking the brand and made it a whole lot easier for us Brits to get our hands on these covetable beauty goods. 

Highly active and efficacious every ingredient included is there for a reason, there is no filler. Each includes essential vitamins, minerals, and botanicals and the packaging feels seriously luxe. And it probably goes without saying that each product is highly Instagrammable. While natural brands aren't particularly alternative these days, on its own website Herbivore sells rose quartz and jade rollers, crystals, tarot cards and even a spirit animal guide book that helps add to the intrigue of this (until now) under-the-radar brand.

If you haven't already, go check it out in stores at Space NK or just take the plunge and treat yourself to the products below...