It's time to stop viewing your beauty upkeep and maintenance as a "guilty pleasure." According to a new study conducted by Dr. Vivian Diller, a practicing psychologist based in New York City in conjunction with CVS (which is expanding its in-store beauty offerings in the coming months), caring about how you look and indulging in beauty are good for both your short- and long-term health. “These acts may help us live a long and vital life well into our 80s and 90s," she said, as reported by Yahoo Beauty. The basic idea behind the study is known as “subjective well-being,” and it's essentially the way that looking in the mirror and feeling good about yourself changes your thought patterns, behaviour, and interactions. Feeling more confident about yourself (subjective well-being) has been scientifically linked to better eating, sleeping, and self-care habits, and all-around better immunity. Experiencing subjective well-being "actually improves your health," says Diller. It makes perfect sense if you think about it. When you have that shot of confidence from "feelin' yourself" because of a fresh new lipstick, killer contour, or skin that glows instead of causing you stress, you're less likely to, for example, think negative thoughts about yourself, emotionally binge on a bag of Fritos, or sit on the couch watching Netflix all day.
“We all want the same things, we want to feel and look good,” says Diller. “That was really the seed of the work that I’ve been doing for 20 years—to help women not feel so guilty about how they look. One of the reasons not to feel guilty is that beauty and health are not separate,” she says.
So there it is. It's officially good for your health to spend a little money at CVS on feeling good about yourself. Thank you, science! On that note, shop our curated selection of products to treat yourself to, in the name of your longevity!