The Simple Reason Your Hair Products Aren't Working

There’s little that’s more frustrating than spending the time and money on hair products that then don’t seem to do much for your locks. But before you throw in the microfiber towel, consider this: Are you sure you’re applying them correctly? According to Mark Townsendthe stylist behind the manes of Ashley and Mary-Kate Olsen, Dakota Johnson, Cate Blanchett, and more, misapplication of products is quite common—and it can make all the difference for a good hair day. 

Fortunately, the fix doesn’t require any additional effort, just a tiny adjustment. Keep reading to see how to tweak your technique—and get better hair in the process.