Do Blondes Really Have More Fun? Investigating the Psychology of Hair Color


Getty/Christian Vierig

The last time you dyed your hair a different color, did the prospect of how it might impact your salary ever cross your mind? How about your approachability or your perceived intelligence?

It sounds hyperbolic, but the fact is that there is a lot of fascinating research on how our hair color shapes the way that others see us, in every environment from the local dive bar to the boardroom. And if you yourself have made the leap from brunette to blonde (or vice versa), think about it—did it change your social interactions at all, even if just a little?

I can personally attest to this: When I lightened my naturally dark locks to a sunny golden hue last summer, I was struck by how much more attention I got from strangers, and not necessarily in a creepy way. Casual conversations on the subway and while waiting on line for coffee became a much more common occurrence, and yes, I was hit on more frequently. It was like my go-to deterrent for unwanted male attention and small talk alike—my resting bitch face—had suddenly lost its edge. Now I understand that psychologically, this situation was textbook: Of every hair color, research shows that blond is seen as the most approachable.

So when you head to the salon seeking a transformation, are you really getting more than you bargained for? Keep reading to see what message your hair color is sending to others.

Did you know about the psychological ties to hair color? Have you ever found yourself being treated differently after changing your hair? Sound off below.