Whoa—See Gwyneth Paltrow Channel Marilyn Monroe!

A lot of things spring to mind when we say the name Gwyneth Paltrow (Goop founder, lifestyle maven, and lover of kale, to name a few). But Marilyn Monroe probably isn’t one of them—until now. In the newest Max Factor beauty campaign, Paltrow ditches her signature no-makeup makeup look and sleek strands for sultry lipstick and bombshell waves (we can practically hear her purr “Happy birthday, Mr. President”). This look is the final shot in the brand’s 100 Years of Glamour series, where Paltrow had previously emulated beauty icons like Audrey Hepburn, Farrah Fawcett, Madonna, and more.

We doubt this is a makeup and hair combo the natural-minded actress would wear in real life, but what’s the harm in a little dress-up? Next goal: Get #glamorousgwen trending on Twitter.


Keep scrolling to see the photo from the campaign, as well as behind-the-scenes pics!