As a beauty editor, I’m pitched what feels like a "bazillion" products to try, from over-the-counter deals to the top-shelf variety, a perk that's made me too seasoned not to be sceptical whenever a brand promises to deliver big results fast. But one 50-year-old family-owned Italian brand recently caught my attention, primarily due to the A-list roster of devotees who serve as an impressive beauty credit line, so to speak. According to a spokesperson, loyal fans include Gwyneth Paltrow and Molly Sims.
The first thing I should come clean about is that I’m immediately interested upon the mention of Gwyneth. And, as I’ve shared before, since the soft natural texture of my hair was recently destroyed by a salon professional’s attempt to make me "blonder in a hurry," I’m now in need of additional hair-supply help. Terax Italia claims its leave-in conditioner will “build healthy hair from the inside out." Results for colour-treated hair will include softer, shinier texture achieved through "time-release shine molecules and keratin protein," according to the bottle, assertions that surpassed my casual intrigue and landed firmly in the mandatory category—that is, if I’m planning to get a brush through my hair anytime soon.
I’ve been using Terax Shine Colour Locking Leave In Conditioner ($24), for almost a month now in addition to my usual shampoo and conditioner. (Yes, it’s that dry). I spray onto both wet and dry hair most days. Verdict? I’m not sure that Terax does much for overall hair health. The effects disappear if you skip a day and wash your hair. Granted, I don't use the recommended corresponding shampoo and conditioner.
However, my hair does look and feel softer when applied, the largest benefit being that I can now brush through my long hair with minimal strand casualties. Before Terax, I was losing hair in bulk when I would brush out tangles. It felt like that scene in The Craft when Nancy casts a spell on the mean popular girl, Laura Lizzie. Trust me when I say it was horrifying.
I can comfortably recommend Terax for anyone who struggles with brushing through wet hair post shower. It saved me a ton of time and pain. But sadly, it’s not quite the Gwyneth Paltrow-level miracle the brand promises. We suppose it would probably be blowing up over on Goop if it were.
Have you tried it? Let us know what you think in the comments below!