This Is the #1 Most Popular Hair Colour Right Now, According to the Experts

The grey hair trend is officially big news. Okay, so we're not about to start doing a happy dance at the sight of our first proper grey hair (shout out to all the brunettes who already have some), but faking an all-over silver hue is definitely cool. The proof? Sales of grey hair dye have seen the biggest increase this year among women aged between 22 and 28. 

Megan Potter, the head of beauty at Superdrug, says, "younger customers are going for metallic grey, recognising that it's a very graceful, sophisticated, look." And we have to agree. The colour suits everyone and looks super chic, and luckily a clutch of A-listers have road-tested the shade for us, including Nicole Richie, Rita Ora and more recently Hailey Baldwin (Zayn Malik also gets an honourable mention). Want to see whether the grey hair trend could suit you? Keep scrolling for nine reasons you should reach for the grey hair dye.

Not convinced about going grey? Take a look at our guide to going blonde.

Opening Images: Imaxtree