Writing this feature was tough. Partly because I kept having to stop to squeal or robot dance my way around the office. That’s because Free People, the U.S. fashion brand, have launched a beauty section in tune with its boho aesthetic. Oh, and it is packed with American brands that, until now, have not shipped here (or if they have, the charges were so high you would have had to be a loon to commit to them).
So what does Free People offer? We’re talking niche, seriously cult brands like Sun Potion, Moon Juice and Moon Rivers Naturals, that will look as great in your makeup bag as they will in your bathroom (#interiorsgoals). Many of the products are handcrafted which meant getting them global was tricky. Thankfully for us Free People have made it happen—great for our skin and hair, not so great for our bank balance. Oh, well. Keep scrolling for the brands and products Free People are offering exclusively, for the first time, to U.K. shoppers…
Housed in pretty jars, the Moon Juice Dusts have been wildly popular over in the U.S. Created by chef Amanda Chantal Bacon, these plant-based powders can be added to coffee, tea or smoothies and each has a different purpose. From boosting skin glow to helping you nod off.
The three Ramos sisters who founded Ritual de Fille approach cosmetic formulating like potion-making inspired by the “magical side of natural ingredients, and the ritualistic, ceremonial power of pigment”. The products are 99% natural, 100% cruelty-free, we’re particularly enamored with their pigment-rich Eye Soot.
Founder Ericka follows a vegan and holistic lifestyle and while concocting her favourite smoothie one day, she wondered why these good-for-you ingredients weren’t in the lipsticks we ingest on the daily? Axiology’s vegan lipsticks include ingredients often found in your favourite smoothie like coconut and avocado, while boasting an impressive colour payoff.
Founder Scott Linde (who has a background in Rolfing) noticed profound changes when he added superfoods and herbs into his diet. Sun Potion creates single-ingredient powders from tonic herbs, algae, greens, and mushrooms. Try this stress-relieving, energy boosting powder in your morning smoothie.
These are quite possibly the coolest lip balms around, mostly down to the fact they are created by a New Yorker—Brooklyn-based Sage Lehman. And while they look great, they’re also non-toxic created using plant-based ingredients with shea butter, coconut oil and beeswax.
Marco Ochoa was always fascinated by women’s eyes. “The thing that all the actresses I grew up watching and loving have in common is a certain mystique, a beauty that captivates from the moment they enter a room. And their eyes – they speak volumes, without the need for words.” He has been threading brows for 11 years and built up a celeb clientele including Camila Alves McConaughey. He has a Beverly Hills studio and created his concise line of brow wax in 2013.
A Texas-based apothecary making small batch beauty products from wild, natural and organic ingredients. The USP has to be the unique combinations of ingredients, think coffee and grapefruit in the same body scrub or peppermint and lava salt in the hand wash. Oh, and the products will look divine on any bathroom shelf.