Emily Schuman—the force behind the blog and book of the same name—adds impact to her personal style posts with a few drugstore staples: Covergirl’s Clump Crusher Mascara ($7), Ardell’s Fashion Lashes ($6), and Maybelline’s Baby Lips ($3).
Sincerely Jules blogger Julie Sarinana attributes her fresh-faced look to a slew of glow-inducing products. In her makeup bag you’ll find E.l.f’s Eyelash Curler ($3), Rohto’s Cool Redness Relief Eye Drops ($7), M.A.C.’s Longwear Concealer ($19), and Benefit’s Coralista Blush ($28).
Wardrobe stylist-turned-blogger Chriselle Lim sports a red lip on the regular, choosing from a wardrobe of tried-and-true hues based on her mood. On the list? Estee Lauder’s Pure Color Long Lasting Lipstick ($26) in Nectarine for every day, Clinique Chubby Stick ($17) in Roomies Rose for a subtle pop of color, and Nars’ Pure Matte Lipstick ($26) in Mascate for a night out.
If you follow Rumi Neely’s blog, you know she spends more time traveling than she does at home in Los Angeles. What does she keep in her carry-on? Boots Quick Thinking Wipes ($7), Embryolisse’s Lait-Crème Concentrate ($16), and Stila’s Smudge Pot ($20).
Live in a cold climate? Follow Scandinavian blogger Sara Strand’s lead and smooth on Kiehl’s Ultra Hydrating Overnight Night Mask ($35) twice a week for immediate hydration.
If you’re one of Aimee Song’s over one million followers on Instagram you know she—like Neely—is always on the road. She stays photo-ready between flights with Nars’ Tinted Moisturizer ($42) and Cream Compact ($38), Tangle Teezer’s Brush ($22), and EOS’ Lip Balm ($3).
The perfect complement to Elin Kling’s usual palette of black jeans, white tops, and strappy heels? The perfect wine lipstick. Her favorites include YSL’s Pur Couture The Mats Lipstick ($34) in Grenat Satisfaction, Tom Ford’s Lip Color ($49) in Black Orchid, and Chanel’s Rouge Allure Lipstick ($34) in Rouge Noir.
With a penchant for all things girly, Alix Bancourt shares her latest finds for flawless skin, bold lips, and pink cheeks regularly. They include Bourjois’ Blusher ($15), YSL’s Touche Eclat Foundation ($55), and Chanel’s Rouge Coco Baume ($34).