At Byrdie, we keep a vigilant watch for beauty trends emerging on social media, and the latest to catch our attention is the face-mask selfie. Over the last few months, we’ve been seeing more and more celebrities and top models proudly showing off their somewhat scary-looking bathroom beauty ritual for the world to see. And we’re intrigued.
It used to be that face masks were the stuff of private spa days and nights in with just you, a bottle of wine, and your Netflix account. They were a fun and effective—but hilarious and horrifying—beauty step that you wouldn’t let your crush (or the general public) see if your life depended on it.
Nowadays, it seems as though taking a selfie in a face mask is almost, dare we say, a humble brag (though with good reason). The face-mask selfie says, “I’m pretty (and confident) enough to publish an image of me looking like Hannibal Lecter or Jason from Friday the 13th—because I still look cute. Oh, and I also take really good care of my skin.” Heck, the crop of celebs and models posting face-mask selfies almost make the whole look seem alluring. But that’s sort of the point, isn’t it? When you look that good, you can put mud, white latex, or green gunk on your face, in the name of skin maintenance, and still seem attractive. Oh, to be famous.
If you have any doubt that the face-mask selfie is here to stay, scroll on to see 14 celebrity photos that prove its popularity—and are also really funny and awesome.
Chrissy Teigen, who loves a good beauty-related selfie, captioned this one: "The only thing better than SKI-II face masks are duty-free SKI-II face masks."
In yet another face-mask selfie, Teigen and a friend sported matching white clay masks and messy topknots.
Katy Perry looked almost unrecognizable in this epic "pared-down" yet crazy-looking selfie from January. The usually very made-up pop star ditched her blue hair and full face of makeup for a face-mask-and-saran-wrap snap. One of her hashtags on the photo was "#swag."
Diane Kruger poked fun at herself with this selfie, captioning it: "this is the stuff nightmares are made of!" She also revealed that she was trying a Nuxe brand face mask.
Model (and Gigi Hadid's sister) Bella Hadid shared this cute photo in an avocado-green mask while traveling.
An early adopter of the face-mask selfie trend, Lindsay Lohan shared this sheet mask selfie several months ago, with the caption "it's that time."
Miley Cyrus doesn't shy away from revealing Instagrams, so it's no surprise she's on the face-mask selfie bandwagon.
Rita Ora took a selfie seemingly during a facial and joked, "this face mask better werk!!"
Actress Phoebe Tonkin sealed her face-mask selfie with a kiss.
Pretty Little Liars star Shay Mitchell took a face-mask selfie in a towel and wrote: "After traveling for a solid 30 hrs... I cannot explain the happiness of a hot shower and a face mask. #necessities."
Model Tilda Lindstam, who Vogue recently named "the funniest model on Instagram," really, really, really loves the face-mask selfie. Keep scrolling to see what we mean—the best is at the end.
Leo!! What's better than a face-mask selfie? One of a model in a sheet-mask posing next to a teenage poster of Leonardo DiCaprio, of course.
>Keep scrolling to shop our our current favorite face masks on the market!