The Eye Shadow Palette You Should Buy, According to Your Eye Colour

Eye shadow palettes are both a blessing and a curse. On the one hand, they provide you with an array of shades to try, often for less than you'd spend buying shadows individually. On the other hand, it's inevitable that, out of the multitude of shades, you go for the same two or three every time, leaving the rest unused. Le sigh. So instead of buying our next eye shadow palette based on Ooh, look at all the pretty colours, we're trying a new strategy: purchasing based on enhancing our eye colour. That way, we know all the shades will be flattering.

We spoke to Tiila Abbitt, founder of Aether Beauty, to see which eye shadow shades will really make your eyes pop—and then put together this list of the most flattering eye shadow palettes for your eye colour. We'd tell your bank account sorry, but, well, we're really not. Shop eye shadow palettes by eye colour below.