Classic prestige beauty brand Elizabeth Arden is getting a makeover, and it's enlisting the help of Chelsea Handler, Iris Apfel, Mia Moretti and more to get the job done. Through a fictional character named Liz Arden, the brand's newest digital campaign will personify the company with a modern-day spokesperson. According to a press release, "Liz will offer insider brand perspective while giving fans direct access to her inner circle and business-minded yet cheeky attitude, all set against the backdrop of New York City."
Liz's sensibilities are inspired by Elizabeth Arden herself, who started the business and was a trailblazer in the industry. To kick off the new and exciting campaign, the brand released a video in which Liz Arden is about to move into her new office. Friends—including Chelsea Handler and co.—are given the task of decorating the space for her arrival while encouraging customers to "go out and make their make," a quote made famous by Elizabeth Arden. The video also features appearances from blogger Gabi Fresh, brand ambassador Karlina Caune, and style director Shoshanna Gruss.
Check out the fun campaign video below, and keep scrolling to shop our current Elizabeth Arden favourites and get a sneak peek at two new products coming out this summer.
Prevage City Smart (out July)
Prevage Anti-Aging Foundation (out July)
Do you have a favourite Elizabeth Arden beauty product? Tell us about it in the comments!
Opening Image: Tibrina Hobson/Getty Images