At Byrdie, it's our job to test and report on the newest and best beauty products on the market. If we try something that changes our lives—even in the smallest way—we are quick to write about it so that you can stay ahead of the curve.
Still, each of us editors has a few beloved products that sit on the back burner, ones we've somehow never spoken about on Byrdie. It's not that we're trying to keep secrets—we've just never gotten the chance to plug them, simply because they haven't been the right fit or we've used them for so long that we've just forgotten to call them out.
But we thought it was high time to give these never-before-mentioned products their time in the spotlight. From obscure Japanese makeup brushes to the world's best deodorant, keep scrolling to discover 13 under-the-radar beauty products Byrdie editors love!
"Sure Maximum Protection is the best deodorant I have ever used. It keeps me dry without making my armpits irritated or sensitive. It's not a glam pick but it's a very useful one."
"I don't make a point of not talking about this palette— it's just that Charlotte Tilbury forever has new launches that I end up talking about instead. However, this little beauty has remained constantly in my makeup bag for years. The bottom right shade is my absolute favourite eyeshadow hue of all time ever. It's a richly pigmented golden brown and makes my blue eyes look even bluer. Every time I wear that shade someone will compliment me on it. Without fail."
"Since I was about 15, I've used this to tint my eyebrows at home. It's so easy to use— you mix up the tint and brush it through your brows, leave it on for about 5 minutes and wipe it off. The kit lasts me about 4 or 5 uses— I reckon I've probably saved hundreds DIY-ing my brows at-home."
"This is the only body moisturiser I actually remember to use. I spray it on straight after showering before I've even had time to forget, and it sinks in quickly leaving my skin silky smooth."
"This powder brush is expensive (like, embarrassingly expensive), which is why I've never talked about it before. But aside from my Beautyblender, it is literally the only face makeup brush I use. The brush is handcrafted in Japan and made from goat's hair, which is insanely soft and flexible, able to pick up even tiny amounts of product and distribute them on your face flawlessly. I apply every powder product imaginable with this: bronzer, blush, highlighter, pressed powder, loose powder, everything. I even contour with it (my nose included)! I've used it every day for three years, and it's still going strong. Just think of it as the Mason Pearson of powder brushes."
"I suppose one of the reasons this product has never come up before is that I'm not entirely sure how to categorise it. It's a dry finishing spray that's sort of a hybrid between dry shampoo, instant volumiser and hair spray. (Its key ingredient is tapioca starch, which gives hair a ton of body with just a few spritzes.)
"The other reason I've never talked about it is the scent: It's musky and earthy, and personally, I'm obsessed with it. But it's also quite strong. That said, this stuff is definitely the sleeper hit of styling products in my arsenal. If you're into the smell of patchouli and love big, messy hair, I highly recommend it."
"These cotton pads are EVERYTHING. They're like miniature clouds: ridiculously soft and they hold so much liquid. I start every morning by soaking one in toner and using it to wipe away any overnight buildup on my skin. Come nighttime, I dip one in oil to remove stubborn eye makeup. They're seriously so versatile and the unsung workhorses of my skincare routine."
"To be fair, I talked about this product in an interview with Julianne Hough, but I didn't know at the time that the lip balm was as life-changing as it actually is. When I saw the £52 price tag, I thought, Okay, I've GOT to try this and see if it's worth the cost, and trust me when I say it is. My lips get insanely chapped in the winter, and I've tried at least 8000 different formulas, but nothing has worked consistently well. This balm, however, makes my lips feel smooth as silk, completely rids them of flakes, and smells like a peppermint patty, to boot. I wish it wasn't so pricey, but when you find something that works, you suck it up and fork over your cash."
"Wow. It actually isn't until this very moment that I'm fully recognising this is my first powder ever. Just like foundation, the quest to find a powder-based shade to enhance my dark skin has been far from easy. After a lot of trial and error, and enduring bad "professional" advice at department stores, I found the one. This finely milled powder blesses my skin with an airbrushed finish every time. It's so creamy and velvety and just all-around amazing. I have others, but I always go back to my OG powder every time. A trick I use to keep my foundation looking fresh for hours is layering this on top of my foundation."
"This will forever be my holy grail drugstore product. I have severely dry skin and have suffered from eczema for all of my childhood. This hearty ointment saved my stressed-out skin and still does to this day. I use it year-round, but appreciate it even more during colder months. I lather this on my lips every night and wake up with them feeling pillow-soft."
"I discovered this unknown lip duo on the vanity of my co-worker's bathroom recently, and my lips pretty much haven't been the same since. The set consists of a mask and balm, although I upset the status quo and just rub the lightweight whipped texture of the mask into my lips as I would a balm (without wiping it off as your supposed to.) It sinks in easily and immediately plumps my pout. I kid you not—applying it every night before bed has legitimately changed the volume, contour and overall hydration of my lips. The balm is also amazing—I put it on before I head out the door each morning, and it's actually more of gloss, hence the quotation marks. It's formulated with 22 certified organic extracts, a patented tri-peptide system, hyaluronic filling spheres, seabuckthorn berry extract and other moisturisers that help your lips reach their max fullness potential. I'm so addicted."
"I fortuitously stumbled upon a sample size of this all-natural product while on vacation. I had accidentally left my beloved Kiehl's facial cleanser at home (which, at the time, I thought was a nightmare for my combination skin). Thankfully, I reached for this as a temporary replacement. After one use, I was completely hooked. It takes just a couple of drops to transform into silky foam. Upon rinsing, my skin feels clean and soft—never stripped. The peppermint scent is invigorating in the morning and refreshing at night. You can use it for a number of different things. I'm talking shampoo, body wash, even dish cleaner, but I use it exclusively for face wash. Honestly, after using it last year, I haven't looked back since."
"This perfume is the only one I've ever worn. Dark notes of amber, oakmoss and tuberose are blended with lighter notes of honeysuckle, orange blossom and narcissus. The design house first released it in 1975 under the reign of creative director Karl Lagerfeld. My love for all things '70s paired with the fact that my mom wore this scent throughout my childhood make it super nostalgic for me. Seriously, it's amazing."
Next up, read about the products that changed Byrdie editors' skin for life.