Everything You Ever Wanted (and Needed) to Know About Drunk Elephant

Drunk Elephant is one of those brands that ticks a lot of boxes: fun Instagrammable packaging, check; efficacious formulas, check; free from essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLS, check! Founder Tiffany Masterson calls these ingredients the suspicious six. She launched the brand because she was suffering with lots of different skin issues: combination, oily-in-the-T-zone, occasionally breakout-prone, out-of-balance with mild rosacea and visible pores and she was frustrated.

Luckily for us, she ploughed her frustrations into launching a bar cleanser and taught herself about skincare ingredients in her spare time. Today, Drunk Elephant is a pioneer in "clean clinical" skincare; Masterson includes both natural and synthetic ingredients in her products but only if they "directly benefit the health of the skin." Needless to say, for years now, British beauty editors and skincare obsessives have been stockpiling the products, bringing them back from Sephora in the U.S., but today it launches in Space NK.

We have it on good authority that more Drunk Elephant products will be making their way to the UK soon. 

Next up, Goop has finally launched in the UK too, find out all about it here.